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The Art of Instructional Design & Why It Matters

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Instructional design fosters long-term learning. This design methodology draws from different learning theories, behavioral psychology, educational outcomes and communication principles to build tailored training programs. At MedCerts Partner Solutions, each of our eLearning courses delivers effective knowledge and real-world skills through a proven instructional design framework focused on innovative, engaging and targeted content. 

What Goes Into Artfully Crafted Instructional Design?

When instructional design teams sit down to create online course material, they consider many factors, from what students need to learn to how the material is delivered.

Strategic Planning

In this stage, designers evaluate learner needs and learning styles to ensure each course aligns with students’ motivations and meets the organization’s baseline outcomes. It also focuses on adaptability to give students personalized training that speaks to them. Tailored content accounts for each student’s unique learning preferences and abilities, resulting in greater success. 

Blended Learning Experience

The next focus is the individual user experience. The instructional design team determines the best way to blend lesson content and assessments with program delivery and pacing. Effective delivery uses a variety of engagement techniques that capture learners’ attention and encourage active participation. Pacing must strike the right balance – too fast, and key concepts don’t have time to be reinforced; too slow, and learners may disengage.

Technology Focus

Virtual learning and technology go hand in hand, but well-crafted instructional design goes beyond the basics. By incorporating tools such as screen-based simulations, 3D animations and gamified learning, instructional designers create programs designed for modern learners. Technology also enhances the learning experience through engagement tools, using innovative lessons and delivery methods to keep learners actively involved. 

MedCerts and the 12 Elements of eLearning

Using the Principles of Instruction learning theory from M David Merrill, MedCerts developed the 12 Elements of eLearning, which guide every course we offer. Whether your learners are taking specialty courses, training for new roles or upskilling to become Patient Care TechniciansProfessional Coders or other allied health professionals through MedCerts’ online programs, they’ll be immersed in innovative instructional design from day one. 

Learners experience scenario-based training that uses artificial intelligence (AI) to create realistic situations and verify knowledge. These scenarios also build empathy through interactions with virtual humans, translating into real-world skills. Instructional elements like screen-based simulations transform the computer into a virtual learning environment, where prompts and personalization simulations let students practice real-world responses in a safe, controlled setting. 

Other design elements include 3D demonstrations and augmented reality for in-depth exploration of tools, equipment or even human anatomy. Letting learners interact with and manipulate objects further reinforces the knowledge and skills they need for the workplace. 

See the Instructional Design Difference With MedCerts

Instructional strategies that combine innovative technologies with adaptable content help meet organizational needs in the classroom and on the job. MedCerts is a trusted provider of in-demand vocational training that helps your students or employees reach their goals. Partner with MedCerts and see how interactive, immersive content rooted in strong instructional design can elevate your organization’s learning outcomes.  

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Written by

Dana Janssen

Chief Product Officer

Dana has over twenty (20) years’ experience in Allied Healthcare and Education, and currently serves as the Chief Product Officer for MedCerts where he is responsible for product vision and strategy, research, and development.

Dana joined MedCerts upon its founding in 2009, and has led the research, development, and production of the entire catalog of programs that have helped MedCerts transform the distance learning landscape. Leveraging state-of-the-art technologies and innovative instructional design practices, Dana and his team have pioneered the development of the MedCerts 12 Elements of eLearning. Each MedCerts program contains a proprietary blend of these engaging, interactive, and entertaining elements that effectively accommodate learners of all types. Dana is deeply in-tune with the needs of today’s healthcare employers and is an expert in careers and certifications related to allied health.

Dana holds a Bachelor of Science in Education (BS) degree from Valparaiso University, and a Master’s in Business Administration (MBA) from Davenport University. Dana is an avid sports fan and in his free time enjoys mountain biking, woodworking, knifemaking, and spending time with his family and pets.

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