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4 Content Licensing Examples for Academic Leaders

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The educational needs of future healthcare workers are constantly changing. Academic leaders need the right tools and content to keep up with these demands, but it’s a challenge when new innovations seem to be introduced every year. Specialized content licensing can help you meet these needs without creating entirely new programs yourself. Here are four of the most common content licensing examples.

1. Content Reselling

One of the struggles of healthcare training is creating content from scratch. The resell content model lets you repurpose existing courses for your students directly – like the ones offered through MedCerts Partner Solutions. You can shop our existing content libraries to suit your needs, whether you need content for medical billing, a pharmacy technician course or any of our other offerings. 

With the resell model, integrating MedCerts content into your existing career pathways is seamless, allowing you to quickly adapt to changing workforce needs without starting from scratch. You can apply new content on a modular basis for students to develop an in-demand skill, acquire a new specialty certification or achieve some other goal. It’s a way to flexibly meet your students’ needs and help them meet their education goals more efficiently. 

2. Program Supplementation

Not every institution needs to purchase a full-blown content package. You likely already have your own training and education programs that work for you, and there’s no need to interrupt them. However, there are always more specializations and certifications you can integrate into your course offerings, and program supplementation is a good way to accomplish that. 

Let’s say your institution offers a program centered around general healthcare. You can try licensing content related to more specialized surgical technologies to enhance its value and relevance for the healthcare industry at large. Since our content is modular, you can apply different forms of content on an on-demand basis to better aid your students. 

3. Credit Transfers

Credit transfers, or Credit for Prior Learning, let you apply credits earned through MedCerts training or other educational programs to your institution’s 2- or 4-year degrees. This offers the opportunity to significantly diversify your student body and enhances the value of your academic pathways and your partnership with MedCerts. Credit transfers allow students to make progress toward significant certifications or degrees in a way that better suits their schedules and circumstances. 

4. New Technology or Learning Apparatuses 

The tools and methods of healthcare education are always changing. Software packages can enhance the learning environment, from gamified education to highly detailed 3D simulations of healthcare scenarios. These programs can be quite expensive to access on your own, but you can license this form of content through MedCerts at a fraction of the cost. 

This form of content licensing gives you immediate access to some of the latest and most effective educational technology tools, which elevates the value of your courses and makes them more attractive to potential future students. It also makes your own offerings more efficient and can greatly advance the educational quality for your current students. 

Content Licensing Through MedCerts

Digital education is constantly changing, and it’s not easy to keep up. Partnering with MedCerts gives you access to our vast content library of professional quality healthcare and information technology programs, tailored to meet the latest industry standards and the needs of your students. If you’re ready to explore MedCerts Partner Solutions’ content licensing offerings, get in touch with one of our representatives today.

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Written by

Robert Hiller

Robert joined MedCerts Partnership team in October 2023 to continue the growth of our network of academic partnerships. He leads a team helping our higher education partners improve their ROI, diversify their offerings and increase their student bodies. As a driven sales and operations professional, he leverages 10+ years of proven success leading and developing national sales teams to deliver results. Throughout his career, he has deployed solutions that have led to complete turnarounds for industry-leading organizations. He is a cross-functional leader focused on improving processes, reporting, and service delivery to maximize sales and increase retention.

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