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How to Choose the Right Academic Program for Your Institution

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If your higher education institution is searching for a reputable and successful online platform to license content, two qualities should be at the top of your checklist. You need an academic program that is relevant to the current demands of the marketplace, and that program must bring the results your students seek.

Finding in-demand, outcomes-driven programs can feel overwhelming, and that’s only the beginning. It can take time to research the academic programs available for content licensing

Workforce demands are shifting quickly, but the push toward online, flex learning isn’t a trend. More students are looking for programs in high-demand industries such as healthcare and information technology to earn necessary credentials. You can build a diverse student population and increase revenue for your institution with this exciting opportunity. 

But first, you’ll need to check all the right boxes to ensure your institution finds the right partner for your enrollment and curriculum goals.

Questions for Your Academic Program Checklist 

1. Is the Program in Demand?

Relevancy must top your checklist for determining the best academic program for your institution. If students aren’t interested in the subjects available for content licensing, all your effort will be wasted. 

To answer this question, start by assessing the workforce and industry demands. Look at local employment trends, which can benefit students and employers in your area. In-demand skills are top of mind for MedCerts Partner Solutions, as we not only offer opportunities for content licensing in two of the fastest-growing industries nationwide, healthcare and IT, but we focus on specializations where we see talent gaps, like geriatric care

Look at any skills gaps that may be hindering businesses in your area from filling vacancies. Then, research the certification programs that students need to find jobs quickly. By offering the necessary training, your institution will provide a valuable service to your local economy. 

2. Is the Program Outcomes-Driven?

The second important consideration when choosing an academic program is whether it gets results. Programs may claim to meet the needs of the ever-changing workplace, but not if students aren’t graduating and finding jobs.

To check this off your list, first evaluate the completion rates of the students. 

Then, look closer at why: Students who require flex learning often benefit from a robust structure of support that must be built into the academic institution. MedCerts, for example, offers career coaching, employment partnerships and wraparound support. 

3. What Instructional Delivery Models Are Best?

The final question to consider is whether the delivery models fit with the current best practices of online academic institutions. If the program isn’t engaging or relevant, students may not complete the coursework. 

MedCerts programs work thanks to online, simulation-based instructional models. Students can benefit from interactive learning that is easily retained. Adult learning principles, such as flexibility, are built into the programs. Students can work at their own pace, making success more likely. 

Check the Boxes for the Right Academic Program

The right academic program for your institution must offer in-demand skills and industry-recognized certifications, and it must get results. To be successful, it must deliver instruction with a model that follows best practices. It’s a lot to consider, but it’s worth the time to research before choosing where to license content.

If you have more questions about how MedCerts can help expand your curriculum, connect online today.

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Written by

Jennifer Kolb

National Director of Workforce Development

As MedCerts National Director of Workforce Development, Jennifer Kolb is responsible for overseeing strategy and business development efforts at MedCerts with an emphasis on the k-career pipeline.

Prior to MedCerts, Jennifer served in several leadership positions at Tallo and Hawkes Learning where she built and lead sales and marketing, new product launches, technology development updates and an entire product relaunch to be ADA compliant.

Jennifer has spent a decade within the workforce industry working with educators, state leaders, business and industry officials, post-secondary institutions and grant organizations from across the country, all with the mission of bettering people’s lives. Coming from a long line of educators and with a business-centered mindset, Jen is passionate about student success and cultivating creative strategies for ensuring all talent has access to educational and career-related opportunities.

Jennifer earned a Bachelor of Science Degree in Marketing and Psychology with a focus in business management from Clemson University.

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