Focus on Employer Branding
Standing out as an employer can ensure you compete favorably when hiring healthcare workers. You can effectively communicate your values and vision to potential employees by reworking your brand. An appealing employer brand builds trust with prospective candidates. Research shows that 75% of job seekers evaluate employer branding before applying.
In addition, 84% of potential candidates prioritize a company’s reputation when assessing employment opportunities. You can start by enhancing your careers page with videos or photos of current staff members sharing their motivating experiences during daily work life. A reputable brand is renowned for diversity, values and work-life balance. Aligning your organization’s brand with what employees expect today is essential for overall healthcare worker recruitment success.
Utilize the Train-and-Hire Model
Thanks to the growing potential of online training opportunities, you can now nurture your own talent as an employer in the healthcare sector. With MedCerts’ train-and-hire model, you start by assessing applicants based on interests, aptitudes and attitudes. Here, you don’t focus on prior experience or existing credentials, but on building your qualified talent from the ground up.
The shortlisted applicants can then take an online training program with MedCerts. Upon completing the program, the freshly trained applicants can complete their national certification exam and take up their new position at your company.
With numerous online healthcare courses available, it’s crucial to collaborate with an institution offering immersive content and high-completion trends. At MedCerts, prepared learners take industry-approved certification exams, giving you an excellent return of top-tier healthcare workers.
Upskilling or Reskilling Your Current Workforce
Healthcare staffing departments must constantly adapt to evolving technologies and organizational needs. In line with this trend, you can enhance the in-demand skills of your current healthcare labor force through upskilling or reskilling. According to the World Economic Forum, about 50% of the world’s employees may require reskilling or upskilling by 2025.
Upskilling entails improving your employee’s abilities so they can progress in their current position within your organization. Meanwhile, reskilling is training your staff for newer or different roles and technologies that have become more imperative in the evolving healthcare industry. This staffing strategy enhances patient care, boosts employee retention, reduces skills gaps and reduces the cost of recruiting new staff.
Partner With a Higher Learning Institution (like MedCerts)
Collaborations between healthcare staffing agencies and educational institutions are increasingly becoming popular ways of promoting recruitment and talent development. According to a 2022 survey by the National Association of Colleges and Employers (NACE), more than 75% of learners partake in experimental learning openings.
These opportunities include internships and mentorship programs through which healthcare institutions can support training prospective healthcare workers. The partnerships foster loyalty during the early stages of career development while imparting organizational values. According to NACE, over 60% of interns receive full-time job offers after an internship and more than three-quarters accept the offers.
This demonstrates the immense potential of collaborating with educational institutions to solve healthcare worker recruitment shortages. Partner with MedCerts today to gain access to a top-tier pool of upcoming healthcare experts with whom you can build lasting connections.
