Content Licensing: A Better Way to Scale Up In-Demand Allied Health Programs
We all know that the demand for healthcare is large, growing, and has no signs of slowing down. As a result, the nation needs far more training and education to prepare a new generation of workers for this massive and important field. But when it comes to developing training and education for healthcare—especially when it comes to meeting the massive demand for entry-level workers—traditional colleges and universities face a real dilemma.
First, developing new programs is expensive. Especially with colleges suffering the biggest decline in enrollment in recorded history coupled with very poor financial outlooks, adding new programs is a very tall order.
Second, entry-level healthcare positions are just that: entry-level. As vital as they are, these are gateway jobs, not destination careers. Workers tend to use these careers as launching pads. The point is that it doesn’t make sense for colleges and universities to offer high-tuition, multi-year programs for these critical jobs.
The solution to these problems resides in MedCerts’ content licensing approach. MedCerts’ short courses are off the shelf, affordable and lead to stackable credentials. This means that colleges, universities, and other educators do not have to shoulder heavy burdens in order to use the content. Further, when educators partner with MedCerts to offer programs to students via an appealing cost-share model, they can actually drive revenue (without incurring new costs) back to their own institution.
The cost to students is simultaneously very low. MedCerts’ courses are priced to ensure that students receive a good ROI. Because entry-level healthcare positions are not the highest paying, nor do they attract workers for very long, MedCerts has designed each program to be easy for students to pay for and quick (each course taking an average of 10-12 weeks) to complete.
Read on to discover alternate pathways for your students through short courses and stackable credentials with content licensing from MedCerts.
1. Engage your students with high-quality content from trusted industry experts
By licensing programs and certifications from MedCerts, you gain access to high-quality content created by industry experts with years of experience in their respective fields. The content is regularly updated to reflect current industry standards and best practices. And while many online courses can be a weary series of slideshows ad nauseam, MedCerts’ programs feature highly interactive, engaging videos that keep students engaged and on track.
2. Access a large library of courses
MedCerts’ licensed content includes more than 20 frontline healthcare courses for in-demand jobs such as medical coders, medical assistants, and pharmacy technicians. You can use these courses as the primary content in your training, or you can use them to supplement your training programs
3. Customize your courses and educational solutions
Another perk of partnering with MedCerts is that you can use MedCerts’ course catalog to supplement your own offerings. For instance, let’s say your college already has surgical tech courses set up, but you would like to add MedCerts’ course on Professionalism in Allied Health to your existing program. MedCerts has designed all of our material to dovetail with your own curriculum, filling any gaps.
The flexible licensing structure means you can take advantage of this licensed content and structure it in the way that best works for your institution and your students.
4. Pay only when a student enrolls
MedCerts’ licensed content will not surprise you with any upfront expenses. You pay content licensing fees to MedCerts only when students enroll in your programs. Thus, you have greater flexibility with costs, and your organization takes on minimal risk.
5. Manage the affordable fees
On top of requiring no upfront costs, MedCerts provides expert content at a very low expense to you. Licensing fees start as low as $500—substantially more affordable than spending the normal cost associated with creating expert content yourself.
Why License Content from MedCerts?
Your institution can benefit significantly from integrating licensed content from MedCerts. Enjoy expert content, flexible structuring options, and no upfront costs. Learn more about MedCerts and our dozens of online career training programs today by getting in touch with us.