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How to Protect Revenue During Clinical Staff Shortages

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Healthcare continues to see clinical staff shortages that increase operational risks. When allied health roles go unfilled, healthcare organizations often cut back on patient appointments, delay procedures and increase existing employee workload. Not only can these measures lead to staff burnout, but they also contribute to lost revenue, a damaged reputation and reduced patient capacity.

Proactive workforce strategies can help your organization maintain staffing stability and keep revenue flowing. 

1. Prioritize Roles That Directly Impact Patient Throughput

Not all employee gaps affect revenue equally. A lack of certain staff types, especially patient-facing roles like front-office staff, medical assistants and technicians see the most immediate effects. Considered throughput roles, these allied health professionals have a direct impact on patient flow and operational efficiency. Prioritized hiring for the throughput roles in your organization can help protect appointment capacity and keep patients moving through each healthcare encounter. 

2. Develop Internal Talent Pipelines Through Upskilling

One of the quickest ways to improve workforce capacity is with upskilling. Training your administrative and support staff into essential allied health roles helps fill gaps and redistribute existing staff where they’re needed most. It also reduces external recruitment effort and cost and can boost employee retention through internal certification pathways. 

MedCerts Partner Solutions has flexible, online certification programs that upskill your employees for in-demand roles. Your staff can train for new roles with flexible, self-paced scheduling across 30+ allied healthcare pathways

3. Build Community-Based Talent Pipelines

Another strategy is to grow your talent by partnering with regional and local entities. Workforce organizations, regional training initiatives and community schools can be critical allies in training new cohorts of allied health professionals. 

When schools train students for in-demand roles, they strengthen community-based talent pipelines and help create candidates with the skills your organization needs. This community focus also reduces reliance on reactive recruiting and ensures new hires have the skill set to handle their roles. 

4. Expand Access to Certified Entry-Level Talent

Recruiting pre-trained, entry-level talent helps staff jump into their role from day one. By joining the team with the required skills, they’ll play an active role in maintaining patient care throughout and minimizing the effect of any staffing shortages. 

Candidates already immersed in allied health job duties also reduce your organization’s hiring and onboarding timelines. Bringing on certified talent means there’s no downtime as new employees get up to speed on the requirements of the job. 

MedCerts trains allied health professionals across 30+ healthcare programs, helping healthcare providers access certified talent in critical roles like Medical Billing Specialists, Medical Assistants, Surgical Technologists and Phlebotomy Technicians

Along with hiring certified MedCerts graduates, you can benefit from the Train-and-Hire program that locates and trains candidates according to your organization’s specific needs. 

Protect Your Organization’s Revenue With Proactive Strategies

By prioritizing your hiring, using targeted recruitment and building community-based talent pipelines, you can keep operational and financial risks to a minimum during clinical staff shortages. Workforce strategies that align with healthcare needs and streamline employee training time help your organization move forward.

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Written by

Jennifer Kolb

National Director of Workforce Development

As MedCerts National Director of Workforce Development, Jennifer Kolb is responsible for overseeing strategy and business development efforts at MedCerts with an emphasis on the k-career pipeline.

Prior to MedCerts, Jennifer served in several leadership positions at Tallo and Hawkes Learning where she built and lead sales and marketing, new product launches, technology development updates and an entire product relaunch to be ADA compliant.

Jennifer has spent a decade within the workforce industry working with educators, state leaders, business and industry officials, post-secondary institutions and grant organizations from across the country, all with the mission of bettering people’s lives. Coming from a long line of educators and with a business-centered mindset, Jen is passionate about student success and cultivating creative strategies for ensuring all talent has access to educational and career-related opportunities.

Jennifer earned a Bachelor of Science Degree in Marketing and Psychology with a focus in business management from Clemson University.

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